About. SAHAR.
‘Unfold your own myth, without complicated explanation, so everyone will understand the passage.’ — Rumi
Where We Come From Guides Our Path Forward.
As a Pakistani American, not seeing myself in media influenced me to grow culturally rooted brands. My identity shapes how I approach strategy, grounded in deep cultural insight.
Curious by Nature. Strategic by Design.
An overthinker at heart, I’ve learned to channel curiosity into discipline. I lead with it over fear, constantly seeking to uncover what drives human behavior. Not just a skill but a mindset, I’ve refined my problem-solving prowess through practice, analysis, and creative exploration.
Empathy As My Superpower.
Understanding people isn’t just part of my job. It’s part of who I am. Growing up with a disabled sister shaped my emotional intelligence. Being able to see beyond the surface makes me adept at uncovering insights that others might miss—ones that transform good strategies into great ones.
From Advocacy to Insight
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From Advocacy to Insight .
The world is vast and beautiful, yet many people are unaware of how different and unique mine has been. The truth is, life rarely unfolds the way we expect. I learned this early, as my world became defined not by ease or certainty, but by navigating silence, science, and grief. I’ve spent much of my life translating the unspoken. For my sister, born with one of the rarest genetic diseases on Earth, that meant becoming her voice in rooms where science, fear, and love collided.
Over the past decade, I’ve collaborated with doctors to write ER treatment protocols, worked with dietitians and residential staff to shape care plans, and guided family decision-making to balance evidence with empathy. Each decision demanded clarity under pressure, emotional intelligence, and strategic thinking.
Now, I’m excited to bring that same precision, curiosity, and human understanding into research and strategy (whether in healthcare, pharma, or beyond) where uncovering human “whys” and translating them into evidence-based insights can drive better outcomes.
From Visuals to Voice
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From Visuals to Voice .
The camera roll mood board that inspired this About Me ↓
Creative Influence meets Strategic Thinking.
With a Bachelor of Arts in Fashion and an appreciation for art, culture, and history, creativity is second nature to me. I don’t just appreciate aesthetics—I understand how they shape stories, influence behavior, and connect people to brands. When I couldn’t put this narrative into words, I mood boarded pulling only from my camera roll, until I found the words.
Beyond Work.
When I’m not perplexed with work, you’ll find me curating Chinatown dumpling crawls, talking back to my cat, hyperventilating at the gym, giving my friends an impromptu lecture on skincare and sunscreen, or chasing my next thrill through unplanned adventures. Not everything requires strategy. Sometimes, spontaneity and chaos are best. P.S. I can probably write a thesis paper on sunscreen.
Miami Ad School
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Miami Ad School .
Strategic Planning Bootcamp Grad ● Amongst the Top 3 Students in my Cohort
“Sahar demonstrated exceptional strategic skills throughout the ten weeks, growing steadily in both project work and team collaboration. She consistently embraced new tools, leveraged resources effectively, and thought outside the box. While many candidates deserved recognition, Sahar consistently stood out as the strongest thinker.” — Class Peers.
Voices
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![A young woman with long dark hair, smiling, wearing an orange blazer and a pearl necklace, standing against a light purple background with a yellow decorative shape.]()
Afshan Nasseri
Sahar is an invaluable team member who truly treats Aam like her own. She has taken on a larger leadership role this year, demonstrating strong accountability, exceptional client relationship management, and the ability to drive projects forward with confidence.
When Sahar first joined Aam, she specialized in Paid Ads. However, due to her curiosity and eagerness to expand her skill set, she has successfully transitioned into broader areas of strategy, influencer marketing, and social partnerships. Her ability to learn on the fly and absorb new knowledge through observation has allowed her to deeply understand the ins and outs of these areas, making her a well-rounded and adaptable marketer.
She has not only led key projects but also stepped up in business development efforts, showing initiative beyond her day-to-day responsibilities. Her organizational skills and ability to manage teams make her a natural leader, and she navigates challenges with a problem-solving mindset.
I’m excited to see Sahar continue to grow and take on even bigger projects in 2025—she’s an asset to any team she’s part of! -
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Baiba Matisone
I wholeheartedly recommend giving Sahar the opportunity to prove herself to anyone looking to collaborate with a true rising star.
I first met Sahar at the Miami Ad School Strategy Bootcamp, where she stood out as one of the Top Dogs, as M.AD themselves like to call their most outstanding talents. And indeed, that description fits her perfectly.
After the program, Sahar and I began one-on-one mentoring sessions, during which she has consistently demonstrated remarkable curiosity, dedication, and an impressively high level of intellectual agility. She listens attentively to feedback, applies it thoughtfully, and always follows up with insightful questions that expand her perspective even further.
Every meeting with her feels like a genuine, meaningful exchange — something I truly look forward to — because I know I’ll be speaking with a sharp, reflective, and intelligent mind who is clearly on her way to the top of her career.
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Mariam Shahab
Working with Sahar reminded me what real curiosity looks like in practice.
Sahar goes beyond simply gathering insights; she discovers them. She brings a balance of analytical depth and cultural understanding to her research and strategy work. And best of all, she’s intentional about how she shares her findings and recommendations, so that they can be understood by and actionable for different stakeholders.
She’s the kind of strategist you need when the work calls for empathy, precision, and a nuanced perspective. Collaborating with her was effortless and energizing. She made every insight sharper, and every idea stronger.
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![A young woman smiling with light brown hair, wearing a dark blazer, standing indoors with blurred greenery in the background.]()
Maria Eaton
If you ever have the chance to work with Sahar, take it. I had the pleasure of working alongside her in our final project for Miami Ad School's Strategic Planning Boot Camp. Throughout this project, she proved to be incredibly sharp, compassionate, and a natural strategic thinker. She's also an incredibly hard worker.
From day one, it was clear she was someone you wanted on your team. She has this incredible ability to dive deep into research, unearth insights others might overlook, and turn all that complexity into something truly impactful.
But what really sets Sahar apart is her instinct for storytelling and her ability to make strategy feel human. She doesn’t just craft decks, she builds narratives that stick. And she does it all while being the kind of teammate who makes the late nights, big ideas, and inevitable pivots feel exciting instead of exhausting.
If you're looking for a strategist who’s as brilliant, collaborative, insightful, driven, and a blast to work with, Sahar is the one. I couldn’t recommend her more highly. -
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Paola Mendoza
I had the pleasure of working with Sahar on a final project for a Strategic Planning certification. After a few days of working with her, I realized that she is an exceptional strategist. Her analytical skills are second to none—she has a natural ability to dive deep into data, uncover key insights, and apply them to create effective, innovative strategies. What sets her apart is her determination to find solutions, no matter how complex the challenge. Sahar’s ability to think outside the box and consistently deliver results makes her an invaluable asset to any team. I highly recommend her!
