Ayla Noor New York

The Background

Ayla Noor New York was founded by sisters Mahnoor and Ayla, along with their mother, Nomy, to fill a gap in the U.S. market for high-quality, traditional Pakistani clothing for women and girls. Frustrated by the lack of options, they created Ayla Noor New York, a brand dedicated to crafting timeless pieces using the finest materials. Their mission is to bring classic South Asian fashion to a modern audience with a focus on quality and elegance.

THE ASK: Develop and manage Ayla Noor New York’s paid social campaigns on Meta to drive brand awareness, traffic, and buzz around collection launches.

Timeline: ongoing since 2021 | Role: Paid Social Lead, Ad Copywriting, Social Strategy

The Work

I was initially brought on to manage paid social, including ad concepting, landing page design, copywriting, asset selection, and final editing. I also contributed to collection storytelling and social strategy.

  • Supported 15+ Collection Launches

  • 380% Growth in Instagram Followers

  • TikTok grew from zero to over 8K followers.

  • Drove high CTR, landing page views, and add-to-carts across multiple campaigns.

Recent paid social success

Latest February 2025 Collection launch (traffic) ads yielded 9.25% CTR!