Lashkaraa

Timeline: 3 Months | Role: Paid Social Lead

The Background

Lashkaraa is a modern fashion house that creates luxurious traditional clothing for U.S., Canadian, and U.K. consumers who are looking for affordable South Asian fashion solutions.

THE ASK: Strategically expand Lashkaraa’s paid social campaigns to draw in new customers while maintaining the brand’s strong ROAS.

The work

Our Strategy

We focused on addressing a key gap to retain Lashkaraa’s sales, boost social media relevance, and create engaging ads. While Lashkaraa provided a reliable and convenient shopping solution that previously didn’t exist, the lack of lo-fi, relatable content created a barrier to purchase. Our ad strategy highlighted the full customer journey—from browsing the website to package delivery—and extended beyond that to the first try-on, making the experience more tangible and compelling.

What did we accomplish?

We scaled their retargeting budget on Meta, launched prospecting campaigns with sales + traffic objectives, and refreshed ad creatives with influencer and user-generated content. Our efforts helped us achieve:

5-8x prospecting roas | 20x retargeting roas

While scaling, we maintained a $30 cost per purchase, which included the cost of awareness and traffic campaigns. Prospecting and retargeting influencer ads yielded 7X and 17X ROAS, respectively.